2.2 KiB
2.2 KiB
storytelling
Cinematic narrative style with full-bleed visuals and emotional impact
Design Aesthetic
Cinematic, full-bleed imagery that creates emotional connection. Story-driven compositions that guide the viewer through a narrative arc. Each slide is a scene in a larger story. Photography and illustration work together to create atmosphere.
Background
- Color: Varies by mood - dark for drama (#0F0F0F), warm for comfort (#FDF8F3)
- Texture: Photographic or illustrated backgrounds, subtle vignetting
Typography
Primary Font (Headlines)
Elegant serif like Playfair Display, Libre Baskerville, or editorial serif. Large, expressive headlines that complement imagery. Can use italic for emotional emphasis.
Secondary Font (Body)
Clean sans-serif for contrast and readability. Light weight to not compete with imagery. White or dark depending on background.
Color Palette
| Role | Color | Hex | Usage |
|---|---|---|---|
| Background Dark | Near Black | #0F0F0F | Dramatic scenes |
| Background Warm | Warm Cream | #FDF8F3 | Comfortable scenes |
| Primary Text Light | Off-White | #FAFAFA | Text on dark |
| Primary Text Dark | Deep Charcoal | #1F1F1F | Text on light |
| Accent Warm | Golden | #D4A853 | Warm highlights |
| Accent Cool | Teal | #2DD4BF | Cool accents |
| Overlay | Black 40% | rgba(0,0,0,0.4) | Text legibility |
Visual Elements
- Full-bleed photographic or illustrated backgrounds
- Cinematic aspect compositions (rule of thirds)
- Text overlays with subtle background darkening
- Atmospheric lighting and mood
- People and human elements when possible
- Emotional color grading
- Subtle motion blur or depth of field effects
- Vignetting to draw focus
Style Rules
Do
- Create emotional connection through imagery
- Use photography or illustration as primary element
- Let visuals tell the story
- Create consistent mood throughout deck
- Use text sparingly - images speak
Don't
- Use stock photo aesthetic
- Crowd slides with text
- Mix conflicting visual moods
- Use clip art or basic shapes
- Add slide numbers, footers, or logos
Best For
Case studies, brand stories, narrative presentations, emotional pitches, documentary-style content, origin stories, customer journeys