# storytelling

Cinematic narrative style with full-bleed visuals and emotional impact

## Design Aesthetic

Cinematic, full-bleed imagery that creates emotional connection. Story-driven compositions that guide the viewer through a narrative arc. Each slide is a scene in a larger story. Photography and illustration work together to create atmosphere.

## Background

- Color: Varies by mood - dark for drama (#0F0F0F), warm for comfort (#FDF8F3)
- Texture: Photographic or illustrated backgrounds, subtle vignetting

## Typography

### Primary Font (Headlines)

Elegant serif like Playfair Display, Libre Baskerville, or editorial serif. Large, expressive headlines that complement imagery. Can use italic for emotional emphasis.

### Secondary Font (Body)

Clean sans-serif for contrast and readability. Light weight to not compete with imagery. White or dark depending on background.

## Color Palette

| Role | Color | Hex | Usage |
|------|-------|-----|-------|
| Background Dark | Near Black | #0F0F0F | Dramatic scenes |
| Background Warm | Warm Cream | #FDF8F3 | Comfortable scenes |
| Primary Text Light | Off-White | #FAFAFA | Text on dark |
| Primary Text Dark | Deep Charcoal | #1F1F1F | Text on light |
| Accent Warm | Golden | #D4A853 | Warm highlights |
| Accent Cool | Teal | #2DD4BF | Cool accents |
| Overlay | Black 40% | rgba(0,0,0,0.4) | Text legibility |

## Visual Elements

- Full-bleed photographic or illustrated backgrounds
- Cinematic aspect compositions (rule of thirds)
- Text overlays with subtle background darkening
- Atmospheric lighting and mood
- People and human elements when possible
- Emotional color grading
- Subtle motion blur or depth of field effects
- Vignetting to draw focus

## Style Rules

### Do

- Create emotional connection through imagery
- Use photography or illustration as primary element
- Let visuals tell the story
- Create consistent mood throughout deck
- Use text sparingly - images speak

### Don't

- Use stock photo aesthetic
- Crowd slides with text
- Mix conflicting visual moods
- Use clip art or basic shapes
- Add slide numbers, footers, or logos

## Best For

Case studies, brand stories, narrative presentations, emotional pitches, documentary-style content, origin stories, customer journeys