W15 · 2026-04-07 → 2026-04-13

WEEKLY REPORT

本周：付费转化率
回到了 3.8%。

6 个发布，3 个实验收敛，1 个阻塞项升级。整体健康。

Prepared by @lewis · reviewed by @may

HIGHLIGHTS · KPIs

本周核心指标

Paid conv.
3.82%
▲ +0.4 pts WoW
MRR
$148k
▲ +6.1%
Signups
12,430
— +0.3%
D7 retention
41%
▼ -1.8 pts
NPS
64
▲ +3
Support tickets
318
— -12
p95 latency
412ms
▼ +38ms
Deploys
37
▲ +9

SHIPPED THIS WEEK · 6 items

Shipped

FEAT
New onboarding checklist v3

4-step checklist replaces the old 7-step modal. A/B won +18% activation.

@may
FEAT
Stripe Tax auto-filing

Quarterly filings now handled for 12 US states via Stripe Tax API.

@raj
EXP
Pricing page hero test

"From $29" vs "Free trial" headline. Free-trial wins +22% click-through.

@lewis
FIX
Edge case in SSO redirect

Google Workspace users with custom domains now land on the correct workspace.

@eli
INFRA
Postgres 16 upgrade

Zero-downtime migration. Query p50 down 14%, p95 down 9%.

@raj
FEAT
Referral rewards v1

Both sides get 1 month free. Dashboard + email flow live behind flag.

@may

METRIC DEEP-DIVE

Paid conversion, last 8 weeks

Paid conv. rate · weekly

target: 4.0%
W08
W09
W10
W11
W12
W13
W14
W15

Drop in W13 tracked to a broken Stripe webhook (fixed W14). Rebound in W15 is driven by the new onboarding checklist.

BLOCKERS · 3 items

Needs attention

p95 latency regressed to 412ms (+38ms)

Traced to the new recommender service under load. Adding caching layer + connection pooling.

owner: @raj · ETA: W16 Wed · severity: medium

Apple Pay disabled in EU for 3 days

Stripe credential rotation wasn't synced to the EU account. Fixed, but cost ~$4.2k in lost checkouts.

owner: @eli · severity: high · postmortem in progress

D7 retention down 1.8 points

Cohort analysis shows it's isolated to the free-trial pricing test. Need to decide: kill test, or push through W16.

owner: @lewis · needs decision from @may by Monday

NEXT WEEK · W16 plan

下周重点

@raj
Ship recommender cache layerblocker · must land Wed
@may
Referral rewards · flag rollout to 100%milestone · targets +3% WoW signups
@lewis
Pricing test: decision doc + readoutdeadline Mon noon
@eli
Apple Pay postmortem + runbook updateinclude in W16 eng review
squad
Q2 OKR planning offsiteThu 2–5pm · async pre-reads Wed

FIN · week 15

Thanks, team 🫶

Solid week. Rebound earned, not luck.

Next report: Mon W16 questions → #growth-squad