# Typography System

Text styling elements for Xiaohongshu infographics.

## Decorated Text (花字)

Stylized text treatments for emphasis and visual appeal.

| Name | Description | Use Case |
|------|-------------|----------|
| gradient | Gradient color fill | Title emphasis, modern feel |
| stroke-text | Outlined text with stroke | Cover headlines, high visibility |
| shadow-3d | 3D shadow/extrusion effect | Key terms, depth |
| highlight | Highlighter marker effect | Critical information, key points |
| neon | Neon glow effect | Tech content, night aesthetic |
| handwritten | Authentic handwritten style | Personal touch, casual |
| bubble | Rounded, inflated letterforms | Cute, playful content |
| brush | Brush stroke texture | Artistic, dynamic |

## Tags & Labels (标签)

Structured text containers.

| Name | Description | Use Case |
|------|-------------|----------|
| black-white | Black background, white text | Brand names, prices, categories |
| white-black | White background, black text | Clean labels, minimal style |
| bubble | Speech bubble style | Dialogue, annotations, callouts |
| pointer | Arrow pointer with label | Product callouts, pointing to features |
| ribbon | Ribbon/banner shape | Special offers, highlights |
| stamp | Stamp/seal style | Authenticity, recommendations |
| pill | Rounded pill shape | Tags, categories, keywords |

## Text Hierarchy

Recommended text sizing for visual hierarchy.

| Level | Role | Relative Size | Style |
|-------|------|---------------|-------|
| H1 | Main title | 100% | Bold, decorated |
| H2 | Section header | 70-80% | Semi-bold |
| H3 | Subsection | 50-60% | Medium weight |
| Body | Content text | 40-50% | Regular |
| Caption | Small notes | 30-35% | Light |

## Text Direction

| Direction | Description | Use Case |
|-----------|-------------|----------|
| horizontal | Standard left-to-right | Default for most content |
| vertical | Top-to-bottom columns | Magazine style, traditional Chinese |
| curved | Text following a curve | Decorative, around shapes |
| diagonal | Angled text | Dynamic compositions |

## Text Effects

| Effect | Description | Use Case |
|--------|-------------|----------|
| shadow | Drop shadow behind text | Readability on busy backgrounds |
| outline | Outline around letterforms | High contrast visibility |
| glow | Soft glow around text | Dreamy, emphasis |
| underline-wavy | Wavy underline decoration | Playful emphasis |
| strikethrough | Crossed out text | Before/after, corrections |

## Language Considerations

### Chinese Text (中文)
- Punctuation: 「」（）、。！？
- Spacing: No spaces between characters
- Line height: 1.5-1.8x for readability

### Mixed Text
- English in Chinese context: Maintain consistent baseline
- Numbers: Use consistent number style (lining vs old-style)

## Style-Specific Typography

### Cute Style
- Rounded, bubbly hand lettering
- Soft shadows, playful decorations
- Pink/pastel color accents

### Notion Style
- Clean hand-drawn lettering
- Simple sans-serif labels
- Minimal decoration

### Bold Style
- Impactful hand lettering with shadows
- High contrast colors
- Strong outlines

### Chalkboard Style
- Chalk texture on all text
- Visible imperfections
- Multi-color chalk variety
